Adding logos to packaging and products are a simple yet powerful way to personalize your packaging—especially for small businesses looking to make an impact. But, how you incorporate your logo can also make all the difference in how customers experience your brand. Clever, eye-catching spots logo placements can elevate your packaging even more— without breaking the bank. Here’s how you can do it:
Front of the Box or Bag
The front-facing part of your packaging is prime real estate for your logo. Whether it’s a box, bag, or envelope, placing your logo prominently on the front ensures it’s the first thing customers see.
On Packaging Seals
Use custom stickers or printed tape with your logo to seal your packaging. This not only secures your products but adds an extra layer of branding that customers will immediately notice as they unbox.
On Shipping Labels
If your business ships products, placing your logo on the shipping label ensures your branding is seen by both the recipient and those handling the package along the way. This can help establish your brand before the customer even opens the box.
Inside the Packaging
Add your logo to inserts, such as thank-you cards, brochures, or instructions, placed inside the packaging. This creates a cohesive branded experience as customers interact with your product.
On the Product Itself
Placing your logo on the product—whether through embossing, printing, or labeling—ensures that your branding stays with the customer long after the packaging is discarded. This works especially well for apparel, accessories, and durable goods.
On Product Tags or Labels
For clothing, handmade items, or crafts, including your logo on product tags or labels adds a personal touch while also ensuring that your branding is associated with the product in the long run.
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Packaging Sleeves or Wraps
Add a logo to packaging sleeves, which can wrap around boxes, jars, or bottles. This offers a flexible branding solution that can be updated seasonally or for special promotions without needing a complete packaging redesign.
On Custom Tissue Paper or Wrapping
Custom-printed tissue paper with your logo enhances the unboxing experience. Wrapping the product in branded tissue gives a luxurious touch while reinforcing your brand identity.
On the Bottom of Boxes or Bags
For a more subtle but still effective branding touch, place your logo on the bottom of the packaging. This ensures your logo is visible when the product is handled, without overwhelming the design.
On Reusable Packaging Items
If your business uses reusable packaging like tote bags, jars, or containers, placing your logo on these items ensures your branding has longevity. Customers will continue to see your logo even after they’ve used the product, offering extended brand visibility.
Seal the Deal: Stand Out with Custom Stickers for Packaging and Product Labels!
Make your brand unforgettable with Impack's custom stickers! Perfect for sealing packaging, labeling products, or adding a personal touch to every order. Create your own stickers for a lasting impression, without the need for expensive custom packaging.
