10 Small Shop Packaging Ideas, Examples, and Tips
If you're looking to make your packaging more personalized and unique, it's important to consider your brand identity. Your packaging should reflect the values and aesthetic of your business, and help create a consistent brand experience for your customers.
1. Fully Customized Packaging
Fully customized packaging means that every inch of the package, from the inside to the outside, is covered in designs and colors that reflect your business's branding.
This can include your logo, name, and other intricate designs. When done well, fully customized packaging can create a memorable unboxing experience for your customers and provide powerful branding results.
However, the high minimum order quantity (MOQ) and printing costs can make it expensive, especially for small businesses just starting out. If you're looking for more cost-effective options, check out the options below.
2. Printed Stock Packaging
Stock packaging is basically prefabricated and predesigned packaging. They are mass-produced and available in a standard selection of sizes and designs. You can simply put a sticker with your logo on it and you’ve got yourself personalized packaging. Just be sure to choose printed stock packaging that reflects anything about your brand.
3. Bubble Mailers
Bubble mailers are one of the best packaging materials for e-commerce businesses dealing with products likely to be damaged during delivery. Made from strong, tear-resistant material, bubble mailers cushion your items to prevent damage during transit.
And with brands like Impack offering pre-designed bubble mailers in a range of colors and styles, it's easy to find a design that aligns with your brand identity. Plus, you can add stickers with your logo or other graphics to make your packaging even more personalized.
Whether you're selling fragile items like beauty products or delicate jewelry, bubble mailers are a reliable and cost-effective way to keep your products safe during shipping.
4. Printed Mailer Bags
Printed mailer bags work similarly to bubble mailers but without padding. Ones with designs can create an excellent first impression on customers. In fact, printed mailer bags are some of the most common packaging materials for clothing businesses.
They are versatile, cost-effective, AND waterproof; you can conveniently use them to ship multiple small items. Read our guide on how to choose your mailer bag size to get the most out of your shipping costs.
5. Printed Packing Tapes
Printed packaging tape hits two birds with one stone. It takes a minimalist approach to improve your packaging, while also ensuring your package is delivered intact.
It adds an exceptional level of sophistication to the package and communicates the lengths you go to deliver an aesthetically pleasing package.
Paper tapes are among the most ideal materials to use when printing packing tapes. They are easily customizable, have brighter and more distinct designs, and they last longer on paper than plastic tape. Check out these beautifully designed, biodegradable packaging tapes from Impack.
6. Cards or Thank-you Notes
Thank you notes may seem like a small gesture, but they can have a big impact on your business. Showing your customers that you appreciate their business can foster a sense of loyalty and can lead to repeat purchases and referrals. Thank you notes can be printed or handwritten, and both options have their benefits.
Printed, customized notes are best for bulk orders, while handwritten notes add a personal touch. No matter which option you choose, thank-you notes are a simple but powerful way to show your customers that you value their business. Check out our free holiday thank you cards.
7. Logo Tags or Stickers
Tags and stickers are one of the most cost-effective ways of establishing your name as a business. It also enhances the packaging’s overall look. Attach the tags to clothing items, jewelry, and small boxes using ribbons or twines. Stickers can be placed virtually anywhere, from corrugated boxes and mailers to the products themselves.
Check out our guide to where to find free mockups so you can see a realistic vision of your designed stickers.
8. Tissue Paper and Inner Packaging
By incorporating your logo and branding, you can also use your wrapping materials to alleviate customer satisfaction. Use it to wrap it around your products or use it as filler which makes for a memorable unboxing experience.
Tissue paper is cost-effective, and customization won't blow your bank. Besides, it is lightweight and protects items such as jewelry from scratches, apparel from dust accumulation, and delicate glass items from breaking during transit.
You can also head over to Etsy, which offers a massive collection of colorful tissue papers that can align with your brand's theme.
9. Small Gifts or Samples
Gifts and samples create a positive rapport with existing clients. It fosters a sense of belonging and encourages them to do more business with you. It also entices prospective customers to make purchases or sign up for a particular service to benefit from the goodies. For instance, Nordstrom and Macy’s are known for offering free beauty and fragrance samples.
The gifts don’t have to be expensive; the thought of it is what counts for the customer. You can use simple items such as keychains, candles, t-shirts, notebooks, or umbrellas.
The freebies should feature creative designs and brand colors to stand out from the crowd, and your logo should be visible. You can also give out custom stickers as gifts to stick on laptops, phone covers, and even cars.
10. Custom Stamps
Custom packaging stamps are cheap but effective ways to personalize items. They give the products a unique, classical, and authentic impression, strengthening your business's brand. You can customize the stamps with your logo, brand name, or a catchy message.
They are available in different sizes and shapes (square, rectangular, oval, and circular) to fit all types of packaging. Items you can use stamps on include; shipping boxes, thank you cards, jewelry boxes, and envelopes.
The Benefits of Using Personalized Packaging
From strengthening your brand identity to creating a more engaging unboxing experience, personalized packaging can provide numerous benefits for your business. Read on to learn more and get inspired to elevate your packaging game.
Offers Customers A Memorable Experience
Social media platforms and YouTube are awash with product unboxing videos. It shows how customers place value on the outward presentation of their items. As a shop owner, you should aim to make the packaging unique using minimalist designs and vibrant colors that match your brand’s theme.
Add some personalized texts or catchy quotes to make them feel special. It will leave a strong impression on their minds and urge them to share or boast about it with their friends.
Creates Good First Impressions
Packaging is the first thing a customer sees, and you want to make the best impression possible. As such, custom packaging is a perfect opportunity to win them over before they even get a chance to see the product.
According to a recent e-commerce Consumer Study, a good first impression plays a crucial role in customer satisfaction, brand loyalty, and return purchases. Using custom-made packaging is gradually becoming a necessity rather than an add-on service.
Better Protection For Products
Readily available shipping boxes may not match the size and shape of your products. It forces you to pick a bigger box, wasting valuable space and making the product lose inside the package. You can avoid all these inconveniences by using a custom-made box.
The correct specifications mean the items will remain intact, arriving to your clients in pristine condition. It not only guarantees safety and efficiency but also reduces the number of customer returns.
Personalized packaging is a smart way to turn your customers into brand ambassadors. When customers are impressed by your packaging, they are more likely to refer your product to a friend or share their unboxing experience on social media, giving your business free publicity and boosting your brand's awareness.
By taking advantage of this marketing tool, you can reduce your need for expensive marketing campaigns and save on overhead costs.
Increases Perceived Value
While standard packaging materials may seem like a cost-effective option, they can make your products look generic. In contrast, personalized packaging can create the perception of higher quality and value, and customers are often willing to pay more for the added value.
By putting extra effort into making your packaging unique, you can create a professional image and gain a competitive edge over businesses in the same product line. Personalized packaging can be a valuable investment that helps your products stand out and build customer loyalty.
Reduction In Shipping costs
As earlier stated, if a box is too big for your products, a lot of space goes to waste, and using fillers to prevent your product from shifting is another added cost. A bigger box means the dynamic weight will be billable, which is usually more expensive than the actual weight of the consignment.
Custom-made packaging helps reduce these extra shipping fees and increase your revenue and order fulfillment.
There are no boundaries to what you can do to make your product packaging look personalized. You can personalize every material, from boxes and mailers to labels and packing paper to your specification. It increases the perceived value of your product and ensures your customer has a memorable unboxing experience.
Work within your budget when choosing your ideal packaging option. Fully customized packaging might be expensive for a small business, but there are plenty of other affordable alternatives for personalizing your product packaging that serve the same purpose. You can also choose to blend different strategies to maximize your market reach.
Impack creates eco-friendly packaging materials to help your products stand out from your competitors. Start wowing your customers and enhancing your brand identity with our mailers and tapes! Visit our shop to check out our products.