If you run a handmade Taylor Swift merch shop (or are planning to open one), it's time to step up your game. There has never been a better time! Taylor Swift's Eras Tour is blazing through record-breaking ticket sales (especially after adding her newest album Tortured Poets Department to the setlist.) So the excitement is far from waning. Today, we're excited to bring you a special edition How To Ship blog packed with ideas for creating your own Taylor Swift merch, along with tips on how to ship it effectively.
Top Handmade Taylor Swift Merch Ideas
If you're ready to channel your creativity into some Swift-inspired merchandise, here are some exciting ideas that tap into it.
Apparel
- Printed Shirts: Because everyone loves a Swiftie-coded tee. Take some of her best (or wittiest) lyrics using fabric markers, screen printing, heat press, or even embroidery.
- Embroidered Denim Jackets: Denim amps up any outfit, and it would be a great Eras Tour fit too (especially for concerts with colder weather). Patch up some denim jackets to create a good touch.
Accessories
- Friendship Bracelets: Need we say more? Friendship bracelets are what encapsulates the whole Eras Tour experience. It's also one of the best merch-inspired ideas to sell if you don't want to shell out a lot on capital. Get some beads and start creating. There are also tons of unique bracelet pattens you can learn on Youtube to make your styles more unique.
- Knitted Scarves: Inspired by the Red album, knit or crochet scarves, keychains, headbands, or even a cardigan.
Home Decor
- Lyric Wall Art: Create framed prints or canvas paintings featuring favorite or inspiring lyrics.
- Album Cover Coasters: Use ceramic tiles or thick cardstock to make coasters printed with album art or inspired graphics, sealed with a waterproof varnish.
Check out our friends over at @featuring99co killing it with the merch game! They sell all-things Swiftie related such as hoodies and amazing smelling candles.
How To Market Your Handmade Taylor Swift Merch
Successfully marketing your handmade merchandise can transform your creative hobby into a thriving business. Here are some effective strategies to promote your items and connect with Swifties around the globe:
Build a Themed Online Store
- Set up your store on a platform: Develop a user-friendly website with clear categories for each era or album. Include high-quality images and detailed descriptions of your products. Or if you're not wanting to start from scratch, Etsy (or simply even Instagram) is always a great place to start!
- SEO optimization: Utilize search engine optimization techniques to ensure your site appears when fans search for Taylor Swift merchandise. Include relevant keywords such as "handmade Taylor Swift merch" or "DIY Eras Tour apparel". Other good ones are "[album name] handmade merch".
Use Social Media
- Engage on platforms: Use social media platforms like Instagram, TikTok, and Twitter where Swifties are most active. Post engaging content regularly, such as behind-the-scenes looks at your creation process or special promotions.
- Collaborate with influencers: Partner with influencers within the Taylor Swift community to showcase your merchandise. Their endorsements can reach vast audiences and lend credibility to your products.
Utilize Fan Forums and Communities
- Participate in discussions: Join fan groups and forums related to Taylor Swift. Participate actively by sharing your products in relevant discussions without being overly promotional.
- Offer exclusive discounts: Provide special codes for forum members to encourage purchases and create a sense of community value.
How To Ship Taylor Swift Handmade Merch
Efficiently managing the shipping and handling of your Taylor Swift merch is crucial for maintaining customer satisfaction and ensuring your handmade items arrive in perfect condition. Here are some best practices to consider:
Your Packaging Best Practices
- Secure Packaging: Use sturdy boxes or bubble mailers that fit your products snugly to prevent damage during transit. For delicate items, wrap them in bubble wrap or tissue paper.
- Branding: Custom packaging with your brand logo or Taylor Swift-themed designs can enhance the customer experience and make your packages stand out.
Another one for @featuring99co using our mailers to ship her pullovers!
Looking for the best packaging for merch? Impack's mailers, boxes, and bags come in different designs and colors to match any vibe- may it be your store or any Taylor Swift Era you're going for.
Our top picks for each era:
Our Midnight Galaxy Mailers for your Midnights merch!
- Include a personal touch: Insert thank-you notes or small freebies like stickers.
Where To Ship Taylor Swift-Inspired Merch
- Choose choose reliable carriers: Select shipping services known for reliability and speed, such as USPS, FedEx, or UPS, depending on your location and where you are shipping to.
- Offer tracking: Provide tracking numbers for all shipments so customers can follow their package’s journey and feel reassured about their purchases.
Is It Legal To Sell Handmade Merch?
Yes, it is generally legal to sell handmade merchandise. However, there are a few important steps and considerations to ensure that you’re operating within the law:
You’ll likely need a business license or vendor’s permit to legally sell your handmade goods, regardless of where you sell them or the form your business takes. If you’re making your goods at home, you usually don’t need special permits unless your activity disrupts your neighbors or involves frequent visits from suppliers, delivery services, and buyers, which might require a special license.
Clearly communicate the unofficial nature of your merchandise to customers. This transparency helps manage expectations and builds trust.
Impack makes branding and shipping your handmade merch a breeze. Our wide variety of one-of-a-kind designs keep your packaging one step ahead of the game. What's more, they're made to keep your items safe within transit. Check out our shop or contact us today!
