Stickers are a fun and affordable way to promote your small shop, whether you’re using them for packaging, branding, or giveaways. But figuring out how many stickers to order can be tricky. Here’s a quick guide to help you decide the right quantity based on your shop’s needs and goals.
How many stickers should you order? If you're a small shop, starting with a smaller batch (around 100 to 300 stickers) is ideal—especially if you're new to stickers. This allows you to test designs and see what resonates with your customers.
1. Know what you're using them for
Before placing an order, think about how you’ll use your stickers:
Is it for packaging/branding? If you’re adding stickers to every product or package, you’ll need enough to cover your typical sales volume. Think about how many items you sell per month and how many need a sticker.
Is it for giveaways? Stickers are great for freebies! If you’re giving them out with purchases or at events, estimate how many customers you interact with and plan accordingly.
Is it for a seasonal campaign? If you’re creating stickers for a holiday or limited-time promotion, you’ll need to order more during those busy times, but be careful not to over-order for short-term use.
For instance, halloween only happens once a year! If you're using stickers for your halloween giveaways/promotions, you wouldn't want to be left having a bulk of stickers hanging around your inventory all-year-round.
2. Estimate your sales
Your monthly or quarterly sales give you a solid idea of how many stickers you’ll need. For example, if you sell 300 items a month and want to add a sticker to each package, you’ll need 300 stickers just for that month. For giveaways: If you plan to hand out stickers with every purchase, count how many customers you typically see in a month to estimate your sticker needs.
3. Bulk ordering may save you money, but it depends
Ordering in bulk usually gets you a better price per sticker. If you know you’ll use stickers consistently, it’s smart to place a bigger order upfront to save money in the long run. Tip: If you're unsure about how quickly you'll go through stickers, start with a medium-sized order and adjust as you see how they’re being used.
Consider whether you have the space to store bulk items and how long they will last. For products with a limited shelf life, bulk ordering may not be economical if you can’t use them before they expire.
Sometimes, bulk orders can incur higher shipping costs, which might offset the savings gained from volume discounts. Always calculate the total cost, including shipping, when considering bulk purchases.
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And remember, stickers can fade over time, especially when exposed to direct sunlight or harsh environmental conditions. Factors such as the material used (vinyl is more fade-resistant than paper), the type of ink (pigment-based inks are more durable), and the surface they’re applied to can all influence fading. Prolonged exposure to sunlight, moisture, and extreme temperatures will increase the likelihood of color loss.
4. Plan ahead for reorders
Even if you order in bulk, keep an eye on your inventory so you don’t run out unexpectedly. Set a reminder to reorder stickers before they’re gone, especially during busy seasons.
5. Avoid over-ordering
It’s tempting to order a huge batch to save money, but be careful not to order too many and get stuck with extras you can’t use. If you’re trying out a new design or logo, start with a smaller batch to see how customers respond before committing to a larger quantity. For limited-time promotions or seasonal events, order just enough to cover that specific period to avoid having leftover stickers that go to waste.
6. Start small if you're new to stickers
If this is your first time using stickers, it’s a good idea to start with a smaller order—maybe around 100 to 300 stickers. That way, you can test the design and see how they work for your shop before ordering a larger quantity.
When deciding how many stickers to order, think about how you’ll use them, how often you’ll need them, and whether bulk ordering will save you money. Stickers are a versatile tool for small businesses, so don’t be afraid to get creative!
Ready to elevate your shop’s branding with stickers? 🌟
At Impack, we make it easy and affordable to get the perfect stickers for your needs—whether for packaging, giveaways, or seasonal promotions. With a low minimum order quantity (MOQ), you can test designs and see what resonates with your customers.
Don’t miss out on the chance to make your brand stand out! Explore our range of customizable stickers today and start making a lasting impression. Visit our sticker collection to get started.
