Running a business on your own doesn’t mean you have to do everything yourself. Delegation isn’t just for big teams, it’s for solo business owners too. Whether it's asking for help from a partner, leaning on digital tools, or letting go of low-priority tasks, learning to delegate (in your own way) is how you protect your time and energy.
And while the idea of “delegating” might sound like something reserved for bigger teams or businesses with actual staff, here’s the truth: delegation is for you, too.
You don’t need a team of ten to lighten the load. You just need a shift in mindset, a few smart tools, and maybe the courage to ask for a bit of help now and then.
When to start delegating other tasks:
You know it’s time when:
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You’re spending more time packing orders than growing your business
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Social media stresses you out more than it helps
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You haven’t taken a proper day off in weeks
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You keep saying “I’ll do it later” but… never do
You don’t need to wait until you’re “big enough.” Delegation can start as small as asking someone to drop off your parcels or using pre-made packaging that saves you folding and taping time (hello, Impack’s peel-and-seal glassine bags).
What you can delegate as a small business owner
Let’s make this practical. Delegation doesn’t just mean hiring, it means letting go of the things that eat up your time and don’t need your personal touch.
1. Packaging and preparation
You might not be ready for a fulfilment partner, but you can definitely prep smarter:
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Use pre-sized mailers and glassine bags so you're not folding, taping, or cutting materials every time.
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Pre-pack bestsellers in batches to cut daily packing time in half.
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Store your packaging materials in easy-to-reach kits (stamps, labels, tape all in one place).
Impack’s peel-and-seal glassine bags and biodegradable mailers are made to help you pack faster while still keeping your brand experience elevated.
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2. Customer support
You’re still the face of your brand, but replying to every email or DM manually? That’s a time sink.
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Create saved replies for common questions like shipping, restocks, and product care.
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Use automated order confirmation and tracking emails to cut back on “where’s my order?” messages.
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Schedule check-ins for customer follow-ups instead of reacting in real-time.
3. Social and content
Yes, you want it to feel personal. But that doesn’t mean you have to start from scratch every day.
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Reuse past product photos, testimonials, or customer content (with permission).
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Create a content bank (even just in Notes) so you’re never starting from zero.
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Use scheduling tools like Later or Planoly to post even when you’re offline.
4. Admin tasks
Some things you can’t skip—but you can automate or simplify:
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Use a free accounting tool like Wave to track income and expenses.
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Set calendar reminders for tax deadlines, restock alerts, or promo launches.
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Track inventory in a simple spreadsheet or tool that updates itself.
How to actually let go
Let’s be honest: one of the hardest parts of delegation isn’t figuring out what to let go of... it’s allowing yourself to do it.
As a solo founder, it’s easy to believe that no one will care as much as you do. That every detail has to be touched by you. But the truth is, not everything requires your full creative brainpower.
You don’t need to package every order by hand for it to feel thoughtful.
You don’t need to reply to every DM at midnight to prove you care.
You don’t need to design every sticker or flyer from scratch to be original.
Start small:
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Pick one task a week you can simplify, schedule, or prep ahead.
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Delegate to systems, not just people (automation counts!).
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Ask for help where it counts, maybe your sister loves organizing or your friend has a label printer.
You don’t need to do less to care less, you just need to protect your energy for the parts that matter most.
You deserve to do less to do more
You started this business for a reason. To share something you love. To connect with people. To create something meaningful. Not to spend every waking hour taping boxes and re-writing shipping replies.
Delegation is a tool, not a luxury. And you deserve to use it, even if you’re still packing orders at your kitchen table.
💌 Start with the Stuff That Saves Time and Looks Good
If packing is taking up your whole day, Impack would love to help. Our ready-to-go packaging—from biodegradable mailers to pre-sized glassine bags—helps you ship faster, stay consistent, and still look like a brand that has it all together (even if it’s just you behind the scenes).
👉 Shop Impack’s collection and make packaging one less thing to stress about.
