If you’re running a small business this year, whether you’re shipping out handmade stationery or building a local food brand—2025 is bringing in some exciting shifts. The tools are smarter, the customers are savvier, and the opportunities? Still big (if not bigger). Let’s talk through some of the key trends small businesses are embracing this year—and how they might work for you.
AI and and automation can make your life much easier
We’re not talking about full-blown robots taking over your business. Think simpler, more accessible tools that save time and keep things running smoothly.
For example:
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Got a lot of customer questions? Set up an AI-powered chatbot that answers FAQs instantly.
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Struggling to write product descriptions or social captions? Tools like ChatGPT or Jasper can help generate content fast.
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Manually tracking inventory? There are affordable POS systems now that automate restocks and send low-stock alerts.
Even simple automations like scheduled emails or auto-generated receipts—can give you more time to focus on things like product development, marketing, or even just taking a breather.
That’s not to say you don’t need your people. We believe small businesses thrive with personal touches. Automation is there to handle the repetitive stuff so you have more space to do what you do best—connect. Whether it’s writing a handwritten note, answering DMs, or curating a personalized unboxing experience, that’s what turns a one-time buyer into a loyal customer.
E-commerce is evolving
Selling online is a given these days, but what’s changing is how small businesses are showing up digitally.
✔️ TikTok Shops are gaining ground
✔️ Instagram DMs are now full-on storefronts
✔️ Even local businesses are offering pick-up or same-day delivery through their websites
If you haven’t yet, now’s a good time to invest in a clean, mobile-friendly website and consider selling in more than one place—like Etsy and your own shop. It’s all about meeting customers where they scroll.
P.S. When your products are on the move, make sure your packaging reflects your brand. Our biodegradable mailers and glassine bags at Impack are made to look good, protect well, and show customers that you care about how things arrive.
Customers want personalization
Gone are the days of generic “Thanks for your order!” messages. In 2025, customers love a brand that makes them feel seen.
Here’s what that can look like:
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Using their name in order updates
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Recommending products based on past purchases
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Including handwritten notes or QR codes that link to exclusive content
If you’re sending out packages, something as simple as a small thank-you sticker or a personalized insert can go a long way. You’re not just delivering a product here, you’re also building a relationship.
Custom Vinyl Die Cut Stickers
Create your own personalized packaging with our Custom Vinyl Sticker Sheets!
These vinyl stickers are not only waterproof but also weather-resistant, making them perfect for tumblers, laptops, or any space you’d like to spruce up with your design. Plus, they make excellent freebies for your customers!
Available from 2" (5cm) to 2.5" (7cm) diameters or on the longest side, easily print your own designs, logos, or thank you messages. Store and peel with ease. Make a lasting impression with our custom sticker sheets!
Note: Please upload your design above before adding the item to the cart. For the best results, we recommend using high-resolution PNG, SVG, or AI files to ensure a sharper print.
Cybersecurity is no longer an option
With more of your business (and your customers’ info) happening online, it’s worth tightening things up. Even something as small as installing an SSL certificate on your website or enabling two-factor authentication for your logins can make a big difference.
A few friendly reminders:
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Use secure payment processors like Stripe or PayPal
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Avoid saving customer credit card info unless necessary
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Regularly update your website platform and plugins
Trust is currency, and protecting your customers’ data shows you respect that.
Sustainability being part of the buying process
More customers are asking, “What’s this made of?” or “Is this recyclable?” And honestly, it’s a great thing.
Small businesses are getting creative with how they stay sustainable:
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Replacing bubble wrap with recycled crinkle paper
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Switching from plastic sleeves to our glassine bags (they’re biodegradable, sleek, and super easy to use)
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Printing with soy-based inks or FSC-certified paper
Even if you’re just starting out, doing one small eco-friendly upgrade, like swapping your packaging—can show your customers you’re part of the solution, not just the supply chain.
🛍️ Check out Impack’s collection of biodegradable mailers, padded paper bags, and low-minimum eco packaging made for businesses just like yours.
Funding isn't just banks and investors anymore
Capital is still king, but the ways to get it are more varied than ever.
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Need a quick boost? Try platforms like Kiva or Hello Alice for small business grants and 0% interest loans.
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Want to expand without debt? Look into crowdfunding or revenue-based financing.
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Already growing? Some payment platforms (like Shopify Capital or Stripe Atlas) offer short-term advances based on your sales.
It’s worth doing the homework now so when opportunity knocks, whether it’s a pop-up, rebrand, or new product line, you’re ready to answer.
So… what should you do with all of this?
Not every trend is going to apply to your business. And that’s okay. But here’s a simple way to move forward: Pick one area to streamline, one area to elevate, and one area to connect.
✔️ Maybe you streamline with automation.
✔️ You elevate with more thoughtful, sustainable packaging.
✔️ And you connect by showing up in your community or DMs a little more often.
Whatever you choose, know this: small moves are still moves. And in 2025 AND beyond, that kind of momentum counts.
Want to start with packaging?
We’re here for it. Impack makes mailers, bags, tapes, and stickers that look great, work hard, and align with your values—without the pressure of high minimums. We're here to help you find packaging that fits your brand and your budget.
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