Think about the last thing you bought. Did the packaging catch your eye? Maybe it was the clean, modern look of a tech gadget box or the fun, colorful design on a bag of chips. Packaging isn’t just about holding the product—it’s about creating an experience. But what makes it so important, and really, why do people pay so much attention to it?
First impressions matter—a lot
We’re visual creatures. The brain processes images in milliseconds—faster than you can blink. So, when someone sees your product on a shelf or online, they’re making quick judgments. Is it premium? Fun? Trustworthy? All of that comes through what they see right off the bat.
Think about Apple. Even if you’ve never bought an iPhone, you probably know their boxes: crisp, white, and minimal. It screams, “This is high-quality,” without needing to say it out loud.
Emerald Evergreen Biodegradable Mailers 10" x 13"
Thick and sturdy: Our most popular size, these 10x13 biodegradable mailers combine strength and sustainability, making it perfect for medium-sized shipments.
Versatile packaging solution: Great for clothing items such as t-shirts or artisanal crafts, providing ample protection and a sleek look.
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Design: The Emerald Evergreen print combines a deep green backdrop with detailed white and light green botanical elements. The mix of leaves and flowers adds a fresh, dynamic feel, reminiscent of a lush forest floor. The contrasting botanical elements create a visually appealing and energetic look.
Packaging = feelings
The colors, shapes, and even the materials of packaging can make people feel things. That’s why snack brands often use bright reds and yellows (they’re exciting and make you hungry), while eco-friendly products lean into greens and earthy tones (calming, natural, responsible).
When people feel a connection—whether it’s excitement, nostalgia, or trust—they’re more likely to buy.
It tells a story without words
Every brand has a story, and packaging is a subtle way to share it. You can tell people who you are, what you stand for, and why they should choose you—all without a single word.
For instance:
- A kraft paper bag with a hand-drawn logo could say, We’re eco-friendly and down-to-earth.
- A bold, colorful box says, We’re fun and full of personality.
People love buying from brands they connect with, and good packaging helps you build that connection instantly.
It stands out from the crowd
When there are dozens of similar products on a shelf, what makes someone choose yours? Packaging. It’s your chance to break through the noise and grab attention. And here’s the thing: standing out doesn’t mean being flashy. Sometimes, simplicity can be the most eye-catching.
Take a walk down the snack aisle next time you’re at the store. You’ll notice that among all the colorful, busy designs, a minimalist package might actually stand out more. It’s all about being different in a way that fits your brand.
Customers care about what's inside AND outside
This is why sustainable packaging is such a big deal. Whether it’s recyclable, biodegradable, or reusable, customers notice—and they care.
In fact, a survey found that most people are willing to pay more for eco-friendly packaging. Why? Because it feels good to make choices that are better for the planet. When your packaging reflects those values, it shows customers that you get it—and that you care.
Unboxing is the new marketing
Unboxing. videos.
Someone slowly opens a package, showing off every detail, and it’s oddly satisfying to watch. It's fun to watch, yes, but it's also free advertising. When your packaging makes the unboxing experience memorable, people are more likely to share it with others.
Unique touches like a handwritten thank-you note, a little surprise inside, or even just a beautifully designed box can make your brand unforgettable.
Why it all matters
At the end of the day, packaging is more than just a box or a wrapper. It’s a way to connect with customers, tell your story, and show them why your product is worth their time and money. Whether you’re running a small business or a big brand, investing in great packaging isn’t just smart—it’s essential.
So, the next time you’re designing packaging, ask yourself:
- Does it grab attention?
- Does it make people feel something?
- Does it reflect your brand?
If the answer is yes, you’re on the right track. Because in a world where customers have endless options, packaging is your chance to say, Pick me! and actually mean it.
Your packaging says a lot about your brand—it’s the first thing your customers see and the first impression they get.
Make it count with Impack.
From stickers to mailers to glassine bags, we’ve got everything you need to create packaging that grabs attention, tells your story, and leaves a lasting impression. Let’s create something your customers will notice—and care about.
