When you’re starting a small business, it’s easy to focus on the “big” things. Your product, your pricing, your marketing. But often, it’s the little details behind the scenes that quietly shape your growth. Here are a few things you might not think about at first but they can make all the difference:
1. Packaging is part of the experience too
You might see packaging as a cost, but your customers see it as part of the product. A well-packed order shows care and creates a moment of joy when someone opens it. Whether it’s a colorful mailer, a simple branded sticker, or a glassine bag, thoughtful packaging makes your brand memorable.
💡 Think of it this way: social media ads get attention once, but packaging gets attention every time a customer orders.
2. Building an email list too early
It’s easy to assume you’re “too small” for a newsletter. But starting early means you grow alongside your customer base. Even a short monthly email keeps you connected, builds loyalty, and drives repeat sales—without relying on social media algorithms.
3. Creating simple systems
In the beginning, it’s tempting to just wing it. But systems (no matter how small) save you from burnout. Automate order confirmations, batch-create content, and set aside time each week to track expenses. These habits may not feel urgent, but they free up your energy for growth.
4. Treating customer service as marketing
Every reply, DM, or email is an opportunity. Quick, kind responses turn one-time buyers into loyal fans. Great customer service doesn’t just solve problems. I builds trust, spreads word-of-mouth, and sometimes even lands you repeat sales you didn’t expect.
5. Tracking the invisible costs
It’s not just about rent, supplies, or materials. The little expenses (like tape, carry-out bags, or branded inserts) can sneak up and eat into your margins. Knowing your numbers (all of them!) helps you price correctly and avoid selling at a loss.
READ MORE on: New to E-commerce? Avoid These 5 Packaging Mistakes That Cost You Sales
6. Community > competition
In the small business world, it’s easy to feel like everyone else is competition. Yes, it is important to track your competitors for marketing purposes. But collaborations (bundles, pop-ups, joint promos) often bring in more customers for everyone. Building community makes business less lonely and more resilient.
This is one of the reasons why we created our Small Shop Circle! It's a space for small business owners to connect, share, and grow together. It’s about learning from each other and celebrating wins as a community, not just competitors.
7. The small wins!
It’s easy to chase the “next big milestone,” but celebrating little wins—your first 10 sales, your first returning customer, your first positive review—keeps you motivated. Those moments are proof your business is growing, step by step.
Small business success doesn’t always come from one giant leap. More often, it’s the result of the little things you do consistently: showing care, building systems, and creating experiences your customers remember.
At Impack, we know details matter—especially when it comes to packaging. The right mailer, sticker, or bag can turn a simple order into something unforgettable.
👉 Explore packaging that’s simple, sustainable, and made for small businesses like yours
