When it comes to shipping, it’s essential to look beyond just the cost of shipping supplies. Considering every aspect—from buying labels to exploring rates—can reveal ways to save without compromising quality. Here’s a breakdown of practical, cost-effective strategies for shipping that align with your brand and boost your bottom line.
1. Assess All Shipping Costs from Supplies to Labels
Start by looking at the entire shipping process. Calculate the cost of supplies like mailers, boxes, and filler material, and factor in expenses for purchasing shipping labels. Once you have a clear picture, you can make informed choices about where to cut costs without sacrificing the quality of your shipments.
2. Bubble Mailers: A Simple, Effective Shipping Option
Bubble mailers are often overlooked but can be a fantastic option for shipping lightweight or delicate items. They offer built-in padding that can protect products while reducing the need for additional fillers, which means less expense and less waste. Plus, bubble mailers are typically lighter, which can help reduce shipping costs compared to boxes.
3. USPS Ground Advantage: A New Affordable Option
USPS recently launched Ground Advantage, a service that balances affordability with reliability. It includes tracking and insurance (up to $100), making it an attractive option for e-commerce businesses that want to provide secure delivery without splurging on higher-cost shipping methods. Ground Advantage is ideal for businesses seeking an economical yet reliable option that’s a step above standard stamps.
4. Explore Affordable Label Providers like PirateShip and ShipStation
For affordable shipping labels, PirateShip is a popular choice, offering competitive rates without subscription fees. ShipStation, though subscription-based, can provide substantial savings for businesses with higher shipping volumes. Both platforms leverage their volume-based discounts, which can often yield better rates than a personal USPS account. Once your business grows, you can negotiate directly with USPS for further savings.
5. Invest Savings in Brand-Enhancing Packaging
By saving on label costs and choosing budget-friendly shipping methods, you have the opportunity to invest more in packaging supplies that reflect your brand’s aesthetic. Consider using eco-friendly mailers, custom stickers, or branded tapes that not only protect your products but also enhance the unboxing experience for customers.
6. Reevaluate Costs as Your Business Grows
As you begin to sell more, you’ll have room to renegotiate with shipping providers or explore new partners, such as fulfillment centers. Warehouse and fulfillment services often have access to competitive shipping rates, which can offset the cost of outsourcing fulfillment.
7. Make Every Penny Count
Maximizing savings on shipping is about balancing practicality with brand representation. Explore economical options like PirateShip, USPS Ground Advantage, or bubble mailers to find the best value. Whether you reinvest savings in better packaging or keep them as profit, making smart shipping choices is a win for your business.
Ready to save on shipping while boosting your brand? Discover Impack’s eco-friendly packaging options and take your unboxing experience to the next level. Start shipping smarter today—contact us to learn more!
