Custom stickers are a fantastic way to boost your brand's visibility and engage with your audience in a fun and cost-effective manner. Whether they're used for packaging, promotions, or simply to spread the word about your brand, stickers can make a big impact without requiring a huge investment. However, the idea of ordering in bulk can feel a bit overwhelming. This guide will show you how to get great custom stickers without spending more than you need to.
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Assess: Do you really need to order in bulk right away?
It's important to strike a balance with the quantity. Ordering too many could lead to waste, while ordering too few might mean extra costs if you have to reorder later.
Avoid overordering by estimating how many stickers you'll use within a given timeframe. Assess current and anticipated needs to find a balance between having enough stickers and avoiding excess inventory. Seasonal promotions or events can also influence your quantity needs.
Impack allows you to create custom sticker paper sheets for a low MOQ. Get 100 pieces of 2.5 cm stickers for $15 and 100 pieces of 5 cm stickers for only $18.
Design and define your sticker specifications precisely
No one wants a bulk of stickers to go to waste, so make sure to get every detail and decision right. Choose the right dimensions and shape based on your application. Consider the durability of different materials. Vinyl is ideal for outdoor use or high-moisture environments due to its waterproof nature, while paper may be more suitable for indoor applications. The right material impacts both the sticker's longevity and the overall cost.
Impack offers both uncoated paper and waterproof vinyl stickers. If you're unsure what sticker material to use, give us a chat and we'll help you out.
Have a clear perspective
Before jumping into the ordering process, take a moment to clearly define what you need from it. Are they for packaging, giveaways, or to enhance your brand's presence? This will guide your decisions on how many to order, what size they should be, and which material to choose.
Shop around for the best deals
Get quotes from multiple printers to understand the price range for your desired specifications. Bulk orders often come with discounts, so be sure to inquire about these. Many printing companies offer discounts on large orders, seasonal promotions, or first-time customer deals. Keep an eye out for these opportunities to save.
Before committing to a printer, read customer reviews to gauge the quality of their products and services. Requesting samples can also help ensure that you’re making a wise investment.
Check the quality and optimize for production
Use professional design software like Adobe Illustrator or affordable tools like Canva to create or refine your sticker design. Ensure your design is high-resolution and suitable for print to avoid pixelation or blurriness in the final product. Submit your design files in the formats recommended by the printer, usually high-resolution PDFs or vector files. Ensure the color mode is set to CMYK for accurate color reproduction and that all elements are properly aligned.
Carefully review proofs to check for errors or design inconsistencies. Confirm that all text is legible, colors are accurate, and the overall layout matches your expectations. Approving a proof is crucial to avoid costly mistakes in the final production run.
Plan for shipping and handling
Factor in shipping options and costs when budgeting for your stickers. Choose a shipping method that balances speed and cost-effectiveness, especially if you’re working with tight deadlines.
Upon receiving your order, inspect the stickers for quality and accuracy. Store them in a cool, dry place to prevent damage and maintain their condition. Proper handling ensures your stickers remain in top shape until use.
