From weekend markets to community fairs, more people are out and about, looking to discover new finds (and maybe treat themselves). You're not just showing up to sell. You're building brand visibility, testing your product in the real world, and meeting people who could turn into your most loyal customers. So if you’re planning a pop-up anytime soon, here’s how to make it look good, run smoothly, and convert browsers into buyers.
Why pop ups can be good for your brand
Pop-ups are about connection. Here’s what you get from showing up in person:
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Brand visibility: New faces, new eyes on your work. You might meet people who’ve never seen you online.
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Instant customer feedback: See what people gravitate toward, what they ignore, and what questions they ask most.
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Physical interaction: Let people see, touch, smell, taste—especially key if you sell products like stickers, dips, soaps, or candles.
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Real-time Sales: No carts left behind. You pitch, they buy, done.
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Product testing ground: Want to try new designs, flavors, or seasonal products? A pop-up is a great test run.
What to prepare before your pop up: Things you should know
1. Be clear on your goal
Are you trying to:
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Sell out?
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Grow your Instagram followers?
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Get feedback?
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Collect emails?
Knowing this helps you design your booth intentionally. For example, if your goal is brand awareness, have your socials front and centre. If it’s product testing, have a feedback form ready or ask questions in real time.
2. Choose the right event
Where you sell is just as important as what you sell. Options include:
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Farmers markets
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Weekend bazaars
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Craft fairs
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Co-working space events
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Mall pop-ups
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Community festivals
Tip: Match your product to the crowd. Selling skincare? Look for wellness fairs. Got cute stickers? Try an art market or student fair.
3. Pack like a pro
Here’s a smart checklist:
Products
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Bring more than you think you’ll sell, just in case
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Include your bestsellers, plus a few new or limited-edition items
Display & setup
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Tablecloth or backdrop
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Signage: prices, product names, a short “About Us”
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Risers, crates, baskets to add height and visual interest
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Mirrors (for accessories), testers (for scents), or samples
Packaging
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Paper bags or boxes
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Stickers or labels
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Thank-you cards
Payments
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QR codes
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Card reader (if available)
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Small cash change
Booth kit
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Tape, scissors, pens
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Alcohol or wipes
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Power bank/charger
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A foldable chair
Some tips to make your booth stand out
1. Use height to your advantage
Go vertical. Stack crates, hang signs, use mini shelves. The more people can see from a distance, the more likely they’ll stop by.
2. Don’t skip on branding
Even a simple banner or some logo stickers on your bags go a long way.
If you can, add a little sign with your story, people love supporting brands with heart.
3. Make shopping easy
Put your bestsellers front and centre. Bundle items to make it easier (and more tempting) to buy. And always display your prices clearly, no one likes guessing.
4. Be approachable and not pushy
Greet people with a smile, but let them browse in peace. Have a few short lines ready to describe your product: “We make weatherproof vinyl stickers for creatives and small shops.”
Little extras that help you sell more
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Give a freebie with each purchase (like a mini sticker or small sampler)
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Offer bundle discounts or second-item deals
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Add a thank-you card with your Instagram and a promo code for next time
After: Don't just pack up and go
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Take notes. What sold fast? What didn’t?
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Post about it on your socials! Share photos, thank your buyers, and tag the market or event
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Follow up with anyone who messaged or signed up
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Use the feedback to improve your display, pricing, or product lineup
Make Each Pop Up Count
You don’t need a huge setup or fancy display to make a pop-up work. Just prep well, stay true to your brand, and make it easy (and fun!) for people to buy. Need help making your booth look good? At Impack, we print custom stickers, mailer packaging, glassine bags that can make your booth feel more “you.”
