Moving away from bubble wrap is no longer just a trend—it’s a necessity for businesses that want to protect products while cutting down on plastic waste. Customers expect secure packaging without excess, and better alternatives now offer equal or better protection. Here are some great options, from packing peanuts to maximizing bubble mailers, to keep your products safe with less waste.
We've also categorized them on:
✅ Protection Level – How well it cushions and prevents damage.
🌱 Sustainability – Whether it's biodegradable, compostable, reusable, or recyclable.
💰 Price – Relative cost compared to traditional bubble wrap.
The Best Alternatives to Bubble Wrap
Bubble wrap has long been a go-to packaging material, but both businesses and consumers are now seeking eco-friendly alternatives. These sustainable options offer equally great (or even better) protection while reducing plastic waste.
Paper-Based Alternatives
Honeycomb Paper Wrap

This expandable paper cushioning creates a flexible, shock-absorbing layer that molds around your products. Its unique hexagonal structure provides strong protection while using minimal material, making it ideal for items that need careful handling.
✅ Protection Level: ★★★★☆
🌱 Sustainability: ★★★★★ (100% recyclable & biodegradable)
💰 Price: ★★★☆☆ (Moderate)
Corrugated Cardboard Sheets

Corrugated sheets can be cut to size and layered for custom protection. They're especially useful for flat items or as protective dividers between products, as they offer sturdy support without adding significant weight. Works well for flat items or dividers between products.
✅ Protection Level: ★★★☆☆
🌱 Sustainability: ★★★★★ (Fully recyclable)
💰 Price: ★★★☆☆ (Moderate)
Shredded Paper

Turn your paper waste into a protective void fill. Shredded paper is an effective way to fill empty spaces in boxes and cushion lighter items. While it may not provide the highest impact protection, it helps reduce waste and adds a minimal layer of padding.
Pro tip: use a cross-cut shredder for better cushioning properties.
✅ Protection Level: ★★☆☆☆
🌱 Sustainability: ★★★★★ (Recycled & biodegradable)
💰 Price: ★★★★★ (Very low cost)
Pro tip: Use a cross-cut shredder for better cushioning.
Kraft Paper Rolls

Kraft paper can be crumpled to create cushioning or wrapped around items for surface protection. It's particularly beneficial when used with the paper-crumpling technique, creating air pockets that absorb impact.
✅ Protection Level: ★★★☆☆
🌱 Sustainability: ★★★★★ (Biodegradable & recyclable)
💰 Price: ★★★☆☆ (Moderate)
Biodegradable and Compostable Options
Cornstarch Packing Peanuts
Cornstarch packing peanuts work like styrofoam but dissolve in water and break down naturally in soil. They're lightweight, static-free, and great for filling void spaces around fragile items.
✅ Protection Level: ★★★★☆
🌱 Sustainability: ★★★★★ (Compostable & non-toxic)
💰 Price: ★★★☆☆ (Moderate)
Mushroom Packaging
Grown from agricultural waste and mycelium (mushroom roots), such novel material can be molded into custom shapes for precise product protection. While currently more common in specialty packaging, it represents the future of sustainable cushioning solutions.
✅ Protection Level: ★★★★★
🌱 Sustainability: ★★★★★ (Fully compostable)
💰 Price: ★★☆☆☆ (Higher cost)
https://mushroompackaging.com/
Seaweed-Based Packing Materials
Marine-sourced packaging materials offer outstanding shock absorption while being completely ocean-safe. These cutting-edge solutions break down naturally in water, which makes them a truly sustainable option for businesses committed to environmental stewardship. The biggest downside here, however, is that they're not so accessible yet.
✅ Protection Level: ★★★★☆
🌱 Sustainability: ★★★★★ (Breaks down in water)
💰 Price: ★★☆☆☆ (Higher cost, but emerging)
Biodegradable Bubble Mailers
While not a direct bubble wrap alternative, these all-in-one solutions eliminate the need for additional protective layers. Made with a paper exterior and cushioned interior, they offer reliable protection for semi-fragile items while maintaining full biodegradability. Biodegradable bubble mailers are perfect for shipping electronics, accessories, or delicate apparel.
✅ Protection Level: ★★★★☆
🌱 Sustainability: ★★★★★
💰 Price: ★★★☆☆ (Moderate)
Wildflower Biodegradable Bubble Mailers 10" x 13"
Fabric-Based Alternatives
Recycled Cloth and Fabric Scraps

Give new life to the textile industry offcuts and fabric remnants by using them as protective packaging. These soft, flexible materials provide excellent cushioning for easily damaged items while reducing textile waste. They are well-suited for wrapping ceramics, glassware, or decorative pieces.
✅ Protection Level: ★★★☆☆
🌱 Sustainability: ★★★★★ (Zero-waste & reusable)
💰 Price: ★★★★☆ (Low to moderate, if sourced from waste)
Furoshiki Wrapping

This traditional Japanese wrapping technique uses reusable fabric squares to secure and protect items. Beyond its practical benefits, Furoshiki adds a touch of artistry to your packaging while encouraging customers to reuse the wrapping for their own needs – creating a unique unboxing experience.
✅ Protection Level: ★★★☆☆
🌱 Sustainability: ★★★★★ (Reusable for years)
💰 Price: ★★☆☆☆ (Higher cost upfront, reusable)
Old T-shirts or Towels
Transform worn textiles into effective protective packaging. These everyday items offer superior cushioning and can be easily cleaned and reused by customers. While this solution works best for local deliveries or in-store packaging, it showcases your commitment to creative waste reduction.
✅ Protection Level: ★★★☆☆
🌱 Sustainability: ★★★★★ (Recycled & reusable)
💰 Price: ★★★★★ (Free if repurposed)
Other Protective Alternatives
Foam Sheets and Rolls
New plant-based foam alternatives offer the same protective qualities as traditional foam but with a lower environmental impact. These sheets protect surfaces and edges well, with biodegradable options now available that break down naturally after use.
Upcycled Newspaper and Magazines
Put old print materials to work by repurposing them as protective packaging. When crumpled or layered, these readily available materials provide surprisingly effective cushioning. Plus, customers appreciate the resourceful approach to waste reduction – just be mindful of ink transfer on light-colored products.
Plant Fiber Styrofoam Alternatives
These innovative materials match styrofoam's protective properties while being fully biodegradable. They are made from agricultural byproducts like wheat straw and corn stalks, but they're rigid enough for corner protection and can be molded into custom shapes for specific product needs.
Final Thoughts
Making the switch from bubble wrap is easier than ever with today's modern alternatives. Whether you opt for paper-based solutions, biodegradable materials, or reusable options, you can maintain excellent product protection while reducing environmental impact.
The key is finding the right mix of alternatives that work for your specific products and business model.
Switch to Smarter, Sustainable Packaging with Impack!
Ready to protect your products and the planet? Impack's range of eco-friendly packaging solutions makes it easy to ship with confidence. From biodegradable mailers to glassine bags and packing tapes, we've got what you need to create a more sustainable shipping strategy. Browse our collection today and join thousands of businesses making the switch to smarter packaging.