For small bakery owners, packaging is not only what wraps your goods. It is also:
- Your storefront
- Your marketing
- Your customer experience, all in one.
Whether you're fulfilling pre-orders, selling at pop-ups, or shipping sweet treats across the country, your packaging needs to work hard without breaking the bank.
Here is a quick and handy guide on what to look for in bakery packaging, plus smart ways to use Impack's packaging products to elevate your brand.
Glassine Bags 9.6" x 12.6"
Measured at 9.6" x 12.6", ideal for packing small to medium single t-shirts.
Made from wood pulps, they're smooth, slightly glossy paper bags that provide an eco-friendly alternative to plastic garment bags. Ideal for safely securing items before packaging and shipping.
Designed to fit seamlessly into our 10x13 mailers!
Know what you're packing first
Not every baked good needs the same type of packaging. A buttery croissant won’t survive the same way a chocolate chip cookie will.
| Baked good | Best packaging | Why it works |
|---|---|---|
| Cookies | Glassine bags or flat kraft pouches | Grease-resistant, gives a clean look |
| Cupcakes | Window boxes + cupcake inserts | Keeps frosting safe during transport |
| Brownies/Bars | Greaseproof wraps + branded stickers | Clean presentation, easy to brand |
| Loaves | Kraft bread bags or boxes | Let bread breathe to avoid sogginess |
| Pastries | Clear clamshells or padded paper mailers | Protects delicate shapes for delivery |
Try this: Impack’s glassine bags are a great wax paper alternative for cookies and brownies. They’re eco-friendly, oil-resistant, and show off your product without the plastic glare. Here's our glassine 101 guide.
Keeping it fresh and food-safe
Always use food-grade packaging. Greaseproof liners, wax paper, and glassine bags are ideal for items that release oil or moisture. For products with shorter shelf lives, consider breathable kraft paper or ventilated boxes to prevent sogginess.
Think like a customer. Your branding matters!
Even if you’re on a budget, your packaging can still reflect your brand. Small touches go a long way:
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Use thank you stickers or cards to create a personal moment
-
Stamp or label your kraft boxes for a rustic, homey vibe
-
Wrap pastries in printed parchment or colored tissue for flair
🍪 From Impack: Our custom stickers for bakeries are ideal for sealing cookie bags, boxes, or even coffee cups if you’re doing a café setup. You can order small quantities without committing to large-scale printing.
Considering sustainability?
More and more customers are looking for brands that care about the environment. Choose recyclable or compostable options when you can—like kraft mailers, glassine bags, or paper-based boxes instead of plastic clamshells. Apart from being planet-friendly, it gives your brand a positive edge.
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Make it ship-ready and easy to carry
If you're offering delivery or shipping, test your packaging thoroughly. Think:
- Will this cupcake survive a courier ride?
- Will condensation ruin this cookie bag?
Add inserts, bubble wraps, or inner linings as needed, but don’t overdo it to the point of waste.
If you’re doing pick-ups or local markets, make sure the handles, closures, and stackability are practical for your customers.
Every detail counts when you’re building a bakery brand from the ground up. Whether you’re mailing cookies from your kitchen or selling pan de sal at a Sunday market, your packaging speaks before your product does.
Start small. Build your brand with every sticker, every unboxing, every handwritten note.
Need bakery-friendly packaging that looks good and won’t cost a fortune?
Impack has what you need—from greaseproof glassine bags to shipping mailers and custom stickers. Thoughtfully designed for small business owners, just like you.
👉 Browse our bestsellers and start packaging with intention.
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